Ideal customer profile (ICP) generator
Five questions about your offer and your best clients, one usable ICP sheet: persona, triggers, objections, and the matching LinkedIn search. Free, no signup.
Fill in the first four fields: your ICP sheet appears here.
What an ICP is for
An ideal customer profile is not marketing paperwork, it is a filter. It answers one question: among everyone who could buy, who buys fastest, pays willingly and stays? Prospecting without it means writing messages for everyone, which read as messages for no one.
The shortcut: look at your two or three best current clients and describe what they had in common the day they signed, not after. Size, role of the person who said yes, the problem that hurt that week. That is your ICP; everything else is decoration.
How it works
- 1Describe your offer and the problem it removes, in your clients' words.
- 2Name the person who says yes, the company size and the industry.
- 3Copy the sheet, and open the LinkedIn search that matches it.
Frequently asked questions
What is an ICP?
The portrait of the company and person for whom your offer works best: size, industry, role of the buyer, the problem that triggers the purchase.
ICP or persona, what is the difference?
The ICP describes the company (size, industry, situation), the persona describes the human being inside it who decides. A useful sheet holds both, this one does.
I have no clients yet, what do I do?
Fill it with your best hypothesis, then correct it with the first real conversations. An ICP is a draft you sharpen, not a form you get right the first time.
Is the tool free?
Yes, no signup. Everything runs in your browser.