lemlist Review (2026): Pricing, Pros, Cons and Who It Is For
Last updated: October 2026
lemlist is one of the best cold email tools, with strong AI writing, deep personalisation and sequences that add LinkedIn steps. It costs about $69 a month for the Email plan and about $109 per user for Multichannel, with enrichment credits on top, and it needs a sending domain, DNS records and weeks of warm-up before your first campaign. Choose it if email is truly your main channel; if your buyers answer on LinkedIn or X, a LinkedIn-first tool is simpler and cheaper.
Makelead is our product. This review is written by Makelead, a LinkedIn and X prospecting tool. lemlist's prices and features come from its public pages (checked July 2026); every claim about Makelead can be checked on our pricing page.
lemlist at a glance
lemlist is one of the reference tools for cold email, with strong AI writing, deep personalisation and multichannel sequences that add LinkedIn steps. If email is truly your main channel, it is a solid choice.
| lemlist | |
|---|---|
| Best for | Teams whose main channel is cold email, with LinkedIn steps alongside |
| Pricing | Email plan around $69 a month (about $55 billed annually). Multichannel plan around $109 per user per month (about $87 annually). Enterprise on quote. Enrichment credits are billed on top. |
| Prices checked | July 2026 |
| Channels | Email, LinkedIn |
| AI | Strong AI writing for cold email |
| Volume and account safety | LinkedIn steps under the usual platform limits; email domain reputation to manage |
What lemlist does well
lemlist earned its reputation on cold email. Here is what it does better than most.
- Assisted writing and deep personalisation
lemlist's AI helps write cold emails, and personalisation goes well beyond the first name: variables, custom images and landing pages per prospect.
- Email and LinkedIn in one sequence
On the Multichannel plan, a sequence can mix emails with LinkedIn steps such as profile visits, invitations and messages.
- A large knowledge base
An active community and a big library of cold email templates, guides and benchmarks.
- A European company
lemlist is French, which simplifies data-processing questions for European buyers.
lemlist vs Makelead
- Main channel: lemlist is built around cold email; Makelead is built around LinkedIn and X.
- Setup: lemlist needs a sending domain, SPF, DKIM, DMARC and warm-up; Makelead starts as soon as your LinkedIn account is connected, ramping from 10 to 40 invitations a day.
- Price: lemlist's multichannel plan is about $109 per user per month; Makelead is €29.99 to €99.99 a month.
- Replies: Makelead's AI setter answers prospects who reply on LinkedIn (Growth and Business).
- Content: Makelead writes your LinkedIn and X posts in your voice; lemlist does not write posts for your profile.
lemlist's limits
- Long setup before the first email: separate sending domain, SPF, DKIM, DMARC and several weeks of warm-up
- Per-user pricing, with enrichment credits on top
- Oversized if your real channel is LinkedIn rather than email
- No content generation for your own profile
Frequently asked questions
How much does lemlist cost?
As checked in July 2026: about $69 a month for the Email plan ($55 billed annually) and about $109 per user per month for Multichannel ($87 annually), with Enterprise on quote and enrichment credits billed on top.
Is lemlist good for LinkedIn prospecting?
It handles LinkedIn steps inside multichannel sequences, but it is built around email. If LinkedIn is your main channel, a LinkedIn-first tool is usually simpler.
Do I need a domain to use lemlist?
For cold email, yes: a separate sending domain with SPF, DKIM and DMARC records, then several weeks of warm-up to protect deliverability.
What is the best lemlist alternative for LinkedIn?
Makelead is a LinkedIn and X prospecting tool from €29.99 a month, with a fixed cap of 200 invitations a week and 40 a day, an AI setter that answers replies on Growth and Business, and LinkedIn and X posts written in your voice.