#1Makelead
Best for: Warm B2B leads on LinkedIn and X, contacted for you without risking your account
Makelead is a LinkedIn and X prospecting tool built around one constraint: a cap of 200 invitations a week per account that you cannot raise. It runs sequences that stop at the first reply, writes personalised messages and posts in your voice, and its AI setter answers the prospects who reply.
Strengths
- A hard cap of 200 invitations per rolling week and 40 per day that no setting can raise. A newly connected account starts at 10 a day and ramps up gradually.
- Sequences with yes/no branches (the prospect has an email, is a 1st-degree connection, liked your posts) that stop automatically at the first reply.
- An AI setter on Growth and Business that replies to prospects who answer, in their language, qualifies the need and proposes your booking link.
- LinkedIn and X posts written in your own voice, so prospects have seen your work before your message arrives.
- Prospecting on X (follows and direct messages) in the same tool as LinkedIn.
- An MCP server to drive it from ChatGPT and Claude, a native HubSpot integration and signed webhooks for n8n, Zapier and Make. Data hosted in the EU.
Limitations
- Volume is capped by design: 200 invitations a week per account is too low for anyone who wants to send thousands of invitations from one profile.
- AI-written messages and the AI setter require the Growth plan (€59.99 a month) or above.
- Professional email finding is only on the Business plan, limited to 500 emails a month.
Price: Starter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. AI-written messages and the AI setter start on Growth. The professional email finder (500 emails a month) is on Business.Checked on the vendor's public pricing page, October 2026.
#2Apollo
Best for: Teams that need a large B2B contact database for email and phone outreach
Apollo is the most widely used B2B contact database among English-speaking sales teams: hundreds of millions of profiles, verified emails and phone numbers, filters by technology and intent signals, and built-in email sequences.
Strengths
- One of the largest B2B contact databases, with verified emails and phone numbers
- Filters by technology used and by intent signals
- Email sequences, calls and tasks in one place
- A free plan to test the product
Limitations
- LinkedIn automation is a secondary module that runs through an extension
- Built for high-volume cold email, which requires deliverability work
- The price multiplies with the number of seats
- Coverage of small European companies is thinner than LinkedIn itself
- No content generation
Price: Free plan with limited credits, then roughly $49 to $119 per seat per month on annual billing, in dollars.Checked on the vendor's public pricing page, September 2026.
#3Clay
Best for: Revenue teams that want to enrich and research accounts before outreach
Clay is a data enrichment workspace. It combines many data providers in one table, runs waterfall enrichment to find emails and company data, and uses an AI agent to research accounts and write personalised lines that you then send through an outreach tool.
Strengths
- Many data providers in one place, with waterfall enrichment
- An AI research agent that reads websites and profiles to fill custom fields
- Very flexible tables for building and scoring lists
- Connects to outreach tools, including HeyReach for LinkedIn
Limitations
- Not a sending tool: you still need a LinkedIn or email tool to reach prospects
- A steep learning curve for non-technical users
- Credit consumption makes the monthly cost harder to predict
- No content generation for your own profile
Price: Credit-based plans published on Clay's website. We did not record the amounts in our October 2026 check, so check clay.com/pricing before deciding.Not recorded in our check: see the vendor's pricing page.
#4lemlist
Best for: Teams whose main channel is cold email, with LinkedIn steps alongside
lemlist is one of the reference tools for cold email, with strong AI writing, deep personalisation and multichannel sequences that add LinkedIn steps. If email is truly your main channel, it is a solid choice.
Strengths
- Excellent assisted writing and deep email personalisation
- Email and LinkedIn steps in the same sequence
- An active community and a large library of cold email resources
- French company, which simplifies data processing questions for European buyers
Limitations
- Long setup before the first email: separate sending domain, SPF, DKIM, DMARC and several weeks of warm-up
- Per-user pricing, with enrichment credits on top
- Oversized if your real channel is LinkedIn rather than email
- No content generation for your own profile
Price: Email plan around $69 a month (about $55 billed annually). Multichannel plan around $109 per user per month (about $87 annually). Enterprise on quote. Enrichment credits are billed on top.Checked on the vendor's public pricing page, July 2026.
#5Waalaxy
Best for: Beginners who want simple LinkedIn prospecting at a low entry price
Waalaxy made LinkedIn prospecting accessible to people who are not specialists. The interface is clear, the entry plan is one of the cheapest on the market, and the French company behind it has a large user community.
Strengths
- Very easy to start with, with a clear interface
- An entry plan at €19 a month, among the lowest on the market
- LinkedIn and email in the same campaign on the Business plan
- A large community and plenty of tutorials
Limitations
- Real multichannel requires the Business plan at €69 per user per month
- Per-seat pricing adds up quickly for a team
- Runs through a browser extension and volume can be raised high, so restraint is up to you
- No content generation for your own posts
- Support described as slow by part of its users
Price: Free plan with 80 invitations a month. Pro €19, Advanced €49 and Business €69 per user per month, with roughly 50% off on annual billing.Checked on the vendor's public pricing page, March 2026.
#6La Growth Machine
Best for: European sales teams running LinkedIn, email and phone sequences
La Growth Machine is a French multichannel prospecting tool. One sequence chains LinkedIn, email and calls, and stops as soon as the person replies. It is well built and aimed at sales teams.
Strengths
- Truly multichannel: LinkedIn, email, calls, and X on the top plan
- Conditional sequences that stop at the first reply
- Contact enrichment included in every plan
- French company, euro billing, native CRM integrations on the top plan
Limitations
- Billed per identity: three reps on Pro pay €360 a month, not €120
- The €60 entry plan costs about twice the entry price of LinkedIn-only tools
- Enrichment quotas are low for the price, 250 leads a month on Basic
- No content generation for your own profile
Price: Basic €60 per identity per month (250 enriched leads, three identities at most). Pro €120 per identity (400 enriched leads, unlimited identities, calls included). Ultimate €120 per identity (1,000 enriched leads, unlimited campaigns, X channel). Two months free on annual plans.Checked on the vendor's public pricing page, September 2026.
#7HeyReach
Best for: Agencies running many LinkedIn accounts from one place
HeyReach is built for agencies. You pay per connected LinkedIn account, connect as many as you need, and handle every conversation from one unified inbox. For an agency managing ten client accounts, it is a very good product.
Strengths
- Designed from day one to run many LinkedIn accounts from one login
- A unified inbox across all accounts
- Separate client workspaces, and white label on the Agency plan
- Many integrations: Clay, Smartlead, Instantly, HubSpot, Zapier, Make, API and webhooks
- Unlimited users: only connected LinkedIn accounts are billed
Limitations
- For a solo user, you pay for an agency tool at the price of a seat
- English interface and support, billed in dollars
- No built-in message or post writing
- Daily volume is set per account, so discipline depends on you
- No prospecting on X
Price: Growth: $79 per LinkedIn account per month ($63 billed annually), with 100 enrichment credits per account. Agency: $999 a month for 25 accounts. Unlimited: $2,999 a month, capped at 300 accounts. 14-day trial with three accounts.Checked on the vendor's public pricing page, October 2026.
#8Instantly
Best for: Agencies sending cold email at high volume
Instantly is built for people who send a lot of email: a high number of sending inboxes, warm-up shared between users, a unified inbox and domain reputation monitoring. The volume-to-price ratio is good.
Strengths
- A very high number of sending inboxes
- A shared warm-up network
- A unified inbox
- Domain reputation monitoring
Limitations
- Email only: no LinkedIn or X outreach
- Domains, warm-up and deliverability are yours to manage
- A volume-first approach, the opposite of careful one-to-one outreach
- No content generation
Price: From about $37 a month for the entry plan, billed in dollars.Checked on the vendor's public pricing page, August 2026.
#9Reply
Best for: Sales teams that want multichannel sequences with an AI SDR on top
Reply is a sales engagement platform that mixes email, LinkedIn and call steps in one sequence. Its AI SDR, Jason AI, drafts sequences, handles replies and helps book meetings, and a built-in contact database helps fill the pipeline.
Strengths
- Email, LinkedIn and calls in one sequence
- An AI SDR that drafts outreach and handles replies
- A built-in B2B contact database
- Mature CRM integrations
Limitations
- Email remains the core channel; LinkedIn steps are one part of the sequence
- English interface, billed in dollars
- Feature-rich, which means a longer setup
- No content generation for your own profile
Price: Public plans on reply.io. We did not record the amounts in our October 2026 check, so check reply.io/pricing before deciding.Not recorded in our check: see the vendor's pricing page.