8 Best Automated Multichannel Prospecting Tools for B2B Sales (2026)

Last updated: October 2026

The short answer

For B2B sales that start on social networks, the best automated multichannel prospecting tool is Makelead: LinkedIn and X in one tool, professional emails found on the Business plan (500 a month), sequences that branch and stop at the first reply, an AI setter and posts in your voice, from €29.99 a month. Makelead does not send cold email in bulk: if high-volume email is part of your mix, lemlist, Apollo or Instantly fit better, and La Growth Machine is the strongest option for teams chaining LinkedIn, email and phone in one sequence.

Two kinds of multichannel prospecting

Social multichannel means reaching the same prospect on LinkedIn and X, the networks they chose to be on, where a conversation starts with an invitation or a follow and a message they decide to answer. There is no sending domain to buy and no inbox to warm up.

Email-led multichannel puts cold email at the centre and adds LinkedIn steps and calls around it. It reaches more people per day, but it needs separate sending domains, SPF, DKIM and DMARC records, weeks of warm-up and constant deliverability monitoring. Choose by where your buyers actually answer, then pick the tool built for that channel.

Why Makelead ranks first

Makelead is our product; here is why it ranks first, point by point. Every claim below can be checked on our pricing page and in the product. The other tools are described with their real strengths, because a ranking that hides them is useless to you.

  • Two social networks in one tool: LinkedIn prospecting (invitations, messages, follow-ups) and X prospecting (follows and direct messages).
  • Email when you need it: the Business plan finds 500 professional emails a month, which you can push to HubSpot or to n8n, Zapier and Make through webhooks.
  • Sequences that adapt: yes/no branches on the prospect's profile (has an email, 1st-degree connection, liked your posts) and an automatic stop at the first reply.
  • The conversation is handled: on Growth and Business, the AI setter replies to LinkedIn prospects, qualifies them and proposes your booking link.
  • Content as a channel: LinkedIn and X posts written in your voice, so prospects have seen your name before your message arrives.
  • Account safety and price: at most 200 invitations a week and 40 a day, not adjustable; from €29.99 a month, 30% off on annual billing.

How we evaluated

  • Which channels, done properly

    LinkedIn, X, email, phone: we looked at which channels each tool really automates, and which one it is built around.

  • Sequence logic

    Do steps branch on the prospect's profile or behaviour, and does everything stop at the first reply on any channel?

  • Setup before the first message

    Sending domains, DNS records and warm-up for email; nothing of the kind for LinkedIn and X.

  • Account and domain safety

    Fixed or adjustable LinkedIn limits, and how much deliverability work the email side needs.

  • Real price

    Public price or quote, per seat, per identity or per account, and which credits are billed on top.

We built this ranking from each vendor's public pricing page and product documentation. The date of each price check is listed under every tool. We did not run controlled tests with live accounts on each tool, so the ranking reflects documented limits, features and prices, not measured acceptance or reply rates. Prices change often: check the vendor's page before you buy.

Comparison table

ToolBest forStarting priceChannelsAIAccount safety
1. MakeleadSocial multichannel: LinkedIn and X in one tool, plus professional emails on BusinessFrom €29.99/monthLinkedIn, X; professional email finder on Business (500/month)AI messages in your voice (Growth), AI setter (Growth), LinkedIn and X postsFixed cap: 200 invites a week, 40 a day, not adjustable; gradual ramp-up
2. La Growth MachineSales teams that chain LinkedIn, email and phone in one conditional sequence€60 per identity/monthLinkedIn, email, phone; X on UltimateMessage writing assistantCautious approach; volume set per identity by you
3. lemlistEmail-led multichannel: cold email at scale with LinkedIn steps alongsideAbout $69/month (Email plan)Email, LinkedInStrong AI writing for cold emailLinkedIn steps under the usual platform limits; email domain reputation to manage
4. ApolloA large B2B contact database with email and phone sequences in the same placeFree plan, then about $49 to $119/seat/month (annual)Email, phone; LinkedIn through an extensionAI-assisted email writingLinkedIn is a secondary module, run through a Chrome extension
5. ReplySales teams that want multichannel sequences with an AI SDR on topPer-user plans (see reply.io)Email, LinkedIn, callsAI SDR agent (Jason AI) and AI writingLinkedIn steps inside multichannel sequences
6. OutreachEnterprise sales teams that need a full sales execution platformCustom pricingEmail, phone; LinkedIn as manual or assisted tasksAI assistance across sequences, calls and dealsLinkedIn steps are tasks inside sequences rather than bulk automation
7. InstantlyHigh-volume cold email, to pair with a LinkedIn toolFrom about $37/monthEmailAI writing assistantNot applicable to LinkedIn; email domain reputation to manage
8. SalesloftSales leaders running cadences, coaching and forecasting for a structured teamCustom pricingEmail, phone; LinkedIn as tasks in cadencesAI assistance across cadences, calls and forecastsLinkedIn steps are tasks inside cadences rather than bulk automation

The 8 tools, one by one

#1Makelead

Best for: Social multichannel: LinkedIn and X in one tool, plus professional emails on Business

Makelead is a multichannel prospecting tool for the social side of B2B sales: LinkedIn and X in one place, with sequences that branch and stop at the first reply, an AI setter, posts in your voice, and professional emails found on the Business plan. It does not send cold email in bulk.

Strengths

  • A hard cap of 200 invitations per rolling week and 40 per day that no setting can raise. A newly connected account starts at 10 a day and ramps up gradually.
  • Sequences with yes/no branches (the prospect has an email, is a 1st-degree connection, liked your posts) that stop automatically at the first reply.
  • An AI setter on Growth and Business that replies to prospects who answer, in their language, qualifies the need and proposes your booking link.
  • LinkedIn and X posts written in your own voice, so prospects have seen your work before your message arrives.
  • Prospecting on X (follows and direct messages) in the same tool as LinkedIn.
  • An MCP server to drive it from ChatGPT and Claude, a native HubSpot integration and signed webhooks for n8n, Zapier and Make. Data hosted in the EU.

Limitations

  • Does not send cold email in bulk: for high-volume email sequences, lemlist, Apollo or Instantly fit better.
  • No phone steps: teams that call prospects as part of the sequence should look at La Growth Machine, Outreach or Salesloft.
  • Volume is capped by design at 200 LinkedIn invitations a week per account.
  • AI messages and the AI setter require Growth (€59.99 a month); the email finder requires Business (€99.99 a month).

Price: Starter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. AI-written messages and the AI setter start on Growth. The professional email finder (500 emails a month) is on Business.Checked on the vendor's public pricing page, October 2026.

#2La Growth Machine

Best for: Sales teams that chain LinkedIn, email and phone in one conditional sequence

La Growth Machine is a French multichannel prospecting tool. One sequence chains LinkedIn, email and calls, and stops as soon as the person replies. It is well built and aimed at sales teams.

Strengths

  • Truly multichannel: LinkedIn, email, calls, and X on the top plan
  • Conditional sequences that stop at the first reply
  • Contact enrichment included in every plan
  • French company, euro billing, native CRM integrations on the top plan

Limitations

  • Billed per identity: three reps on Pro pay €360 a month, not €120
  • The €60 entry plan costs about twice the entry price of LinkedIn-only tools
  • Enrichment quotas are low for the price, 250 leads a month on Basic
  • No content generation for your own profile

Price: Basic €60 per identity per month (250 enriched leads, three identities at most). Pro €120 per identity (400 enriched leads, unlimited identities, calls included). Ultimate €120 per identity (1,000 enriched leads, unlimited campaigns, X channel). Two months free on annual plans.Checked on the vendor's public pricing page, September 2026.

#3lemlist

Best for: Email-led multichannel: cold email at scale with LinkedIn steps alongside

lemlist is one of the reference tools for cold email, with strong AI writing, deep personalisation and multichannel sequences that add LinkedIn steps. If email is truly your main channel, it is a solid choice.

Strengths

  • Excellent assisted writing and deep email personalisation
  • Email and LinkedIn steps in the same sequence
  • An active community and a large library of cold email resources
  • French company, which simplifies data processing questions for European buyers

Limitations

  • Long setup before the first email: separate sending domain, SPF, DKIM, DMARC and several weeks of warm-up
  • Per-user pricing, with enrichment credits on top
  • Oversized if your real channel is LinkedIn rather than email
  • No content generation for your own profile

Price: Email plan around $69 a month (about $55 billed annually). Multichannel plan around $109 per user per month (about $87 annually). Enterprise on quote. Enrichment credits are billed on top.Checked on the vendor's public pricing page, July 2026.

#4Apollo

Best for: A large B2B contact database with email and phone sequences in the same place

Apollo is the most widely used B2B contact database among English-speaking sales teams: hundreds of millions of profiles, verified emails and phone numbers, filters by technology and intent signals, and built-in email sequences.

Strengths

  • One of the largest B2B contact databases, with verified emails and phone numbers
  • Filters by technology used and by intent signals
  • Email sequences, calls and tasks in one place
  • A free plan to test the product

Limitations

  • LinkedIn automation is a secondary module that runs through an extension
  • Built for high-volume cold email, which requires deliverability work
  • The price multiplies with the number of seats
  • Coverage of small European companies is thinner than LinkedIn itself
  • No content generation

Price: Free plan with limited credits, then roughly $49 to $119 per seat per month on annual billing, in dollars.Checked on the vendor's public pricing page, September 2026.

#5Reply

Best for: Sales teams that want multichannel sequences with an AI SDR on top

Reply is a sales engagement platform that mixes email, LinkedIn and call steps in one sequence. Its AI SDR, Jason AI, drafts sequences, handles replies and helps book meetings, and a built-in contact database helps fill the pipeline.

Strengths

  • Email, LinkedIn and calls in one sequence
  • An AI SDR that drafts outreach and handles replies
  • A built-in B2B contact database
  • Mature CRM integrations

Limitations

  • Email remains the core channel; LinkedIn steps are one part of the sequence
  • English interface, billed in dollars
  • Feature-rich, which means a longer setup
  • No content generation for your own profile

Price: Public plans on reply.io. We did not record the amounts in our October 2026 check, so check reply.io/pricing before deciding.Not recorded in our check: see the vendor's pricing page.

#6Outreach

Best for: Enterprise sales teams that need a full sales execution platform

Outreach is one of the two reference sales engagement platforms for large sales organisations. It runs sequences of emails, calls and tasks, records and analyses conversations, and helps managers forecast and inspect deals, with deep CRM integration.

Strengths

  • Sequences of emails, calls and tasks for whole sales teams
  • Conversation recording and analysis for coaching
  • Forecasting and deal management for sales leadership
  • Deep CRM integration, built for structured sales processes

Limitations

  • No public pricing, sold per seat on a quote
  • Sized for sales organisations, not for a solo user or a small team
  • LinkedIn is a step in the sequence, not the core channel
  • Long setup and onboarding
  • No content generation for your own profile

Price: No public price grid: Outreach is sold per seat on a quote, usually on annual contracts. See the vendor's pricing page.Not recorded in our check: see the vendor's pricing page.

#7Instantly

Best for: High-volume cold email, to pair with a LinkedIn tool

Instantly is built for people who send a lot of email: a high number of sending inboxes, warm-up shared between users, a unified inbox and domain reputation monitoring. The volume-to-price ratio is good.

Strengths

  • A very high number of sending inboxes
  • A shared warm-up network
  • A unified inbox
  • Domain reputation monitoring

Limitations

  • Email only: no LinkedIn or X outreach
  • Domains, warm-up and deliverability are yours to manage
  • A volume-first approach, the opposite of careful one-to-one outreach
  • No content generation

Price: From about $37 a month for the entry plan, billed in dollars.Checked on the vendor's public pricing page, August 2026.

#8Salesloft

Best for: Sales leaders running cadences, coaching and forecasting for a structured team

Salesloft is a sales engagement platform for sales leadership: call and email cadences, team coaching, conversation recording, forecasting and deep CRM integration. It is a strong choice when the whole sales team works inside one platform.

Strengths

  • Call and email cadences for the whole team
  • Coaching and conversation recording
  • Forecasting for sales management
  • Deep CRM integration

Limitations

  • No public pricing, sold per seat on annual contracts
  • Oversized for a solo user or a small team
  • LinkedIn is not the core channel
  • No content generation for your own profile

Price: No public pricing: Salesloft is sold per seat, on annual contracts, after a sales process.Not recorded in our check: see the vendor's pricing page.

Which tool should you choose?

  • Your buyers answer on LinkedIn and X, and you want one tool for bothMakelead
  • Your team chains LinkedIn, email and phone in one sequenceLa Growth Machine
  • Cold email is your main channel, with LinkedIn steps alongsidelemlist
  • You need a contact database for email and phone outreachApollo
  • You want a sales engagement platform with an AI SDR on topReply
  • You run a large sales organisation with forecasting and coachingOutreach
  • You send cold email at very high volumeInstantly
  • Your sales leadership wants cadences, coaching and forecasting in one platformSalesloft

Frequently asked questions

What are the best automated multichannel prospecting tools for B2B sales?

For social multichannel (LinkedIn and X), Makelead, from €29.99 a month. For sequences mixing LinkedIn, email and phone, La Growth Machine. For email-led outreach, lemlist, Apollo or Instantly. For large sales organisations, Outreach or Salesloft, on custom pricing.

What is multichannel prospecting?

Reaching the same prospect on more than one channel (LinkedIn, X, email, phone) inside one coordinated sequence, so a reply on any channel stops the others. It only works if each channel is done properly; two channels done badly convert worse than one done well.

Does Makelead send cold emails?

No. Makelead prospects on LinkedIn and X, and on the Business plan it finds 500 professional emails a month that you can send to HubSpot or to n8n, Zapier and Make. If high-volume cold email is central to your strategy, lemlist, Apollo or Instantly are built for it.

Which multichannel prospecting tool covers LinkedIn and X?

Makelead covers both in one tool: invitations, messages and follow-ups on LinkedIn, follows and direct messages on X, and LinkedIn and X posts written in your voice. La Growth Machine also offers X, on its Ultimate plan.

Do I need Outreach or Salesloft?

Only if you run a structured sales team that needs cadences, call recording, coaching and forecasting in one platform, and you accept custom pricing on annual contracts. A solo user or a small team usually gets more from a tool built for the channel where their buyers answer.

How much does Makelead cost?

Starter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. AI messages and the AI setter start on Growth; the professional email finder (500 a month) is on Business.

Related pages

Prospect on LinkedIn and X without risking your account.

200 invitations a week at most, an AI setter that answers your prospects, posts in your voice. From €29.99 a month.

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