Tools That Automate LinkedIn Outreach Sequences and Follow-Ups (2026)

Last updated: October 2026

The short answer

The tool that automates LinkedIn outreach sequences and follow-ups most completely for people prospecting from their own account is Makelead: invitation, message and follow-ups in one sequence, branches based on the prospect's profile, an automatic stop at the first reply, and an AI setter that takes over the conversation when the prospect answers. It never sends more than 200 invitations a week and starts at €29.99 a month. Waalaxy is simpler for beginners, La Growth Machine adds email and phone steps, and HeyReach is built for agencies running many accounts.

Why Makelead ranks first

Makelead is our product; here is why it ranks first, point by point. Every claim below can be checked on our pricing page and in the product. The other tools are described with their real strengths, because a ranking that hides them is useless to you.

  • The whole sequence: invitation (with a note of up to 200 characters), message after acceptance, then follow-ups, without anything to send by hand.
  • Branches on the profile: yes/no conditions such as "has an email", "is a 1st-degree connection" or "liked your posts" choose the next step for each prospect.
  • Stop at the first reply: as soon as the prospect answers, every remaining step is cancelled, so nobody receives a follow-up after replying.
  • The AI setter takes over: on Growth and Business, it replies to LinkedIn prospects who answer, for up to 8 exchanges, qualifies them and proposes your booking link.
  • A pace the account can hold: 200 invitations a week and 40 a day at most, not adjustable; a newly connected account starts at 10 a day.
  • One tool for LinkedIn and X, posts in your voice, from €29.99 a month, 30% off on annual billing.

How we evaluated

  • Sequence depth

    Invitation, message, follow-ups: can the whole path run without manual steps?

  • Conditions and branches

    Does the next step depend on the prospect's profile or behaviour, or is everyone sent the same path?

  • Stop and hand-over

    Does the sequence stop at the first reply, and what happens to the conversation after that?

  • Safety of the pace

    Fixed or adjustable daily and weekly limits, and ramp-up for new accounts.

  • Real price

    Per seat, per identity or per LinkedIn account, and which plan unlocks the sequence features.

We built this ranking from each vendor's public pricing page and product documentation. The date of each price check is listed under every tool. We did not run controlled tests with live accounts on each tool, so the ranking reflects documented limits, features and prices, not measured acceptance or reply rates. Prices change often: check the vendor's page before you buy.

Comparison table

ToolBest forStarting priceChannelsAIAccount safety
1. MakeleadComplete LinkedIn sequences with profile branches, stop on reply and an AI setter that takes overFrom €29.99/monthLinkedIn, XAI messages in your voice (Growth), AI setter (Growth), LinkedIn and X postsFixed cap: 200 invites a week, 40 a day, not adjustable; gradual ramp-up
2. WaalaxyBeginners who want ready-made LinkedIn sequences that are quick to launchFree plan (80 invites/month), then €19/user/monthLinkedIn; email on BusinessMessage writing assistantVolume adjustable up to 800 invites a month, via a browser extension
3. La Growth MachineTeams whose sequences mix LinkedIn with email and phone steps€60 per identity/monthLinkedIn, email, phone; X on UltimateMessage writing assistantCautious approach; volume set per identity by you
4. ExpandiFull-time prospectors who want branching cloud sequences with image personalisation$99 per account/monthLinkedIn, emailBasicCloud with a dedicated IP per account; limits are adjustable
5. HeyReachAgencies running sequences across many LinkedIn accounts from one inbox$79 per LinkedIn account/monthLinkedIn; email through Smartlead or InstantlyThrough external AI agents (MCP); no built-in writingLimits set account by account by you
6. DripifyBeginners who want visual drag-and-drop LinkedIn sequences in the cloud$59/month ($39 on annual billing)LinkedInNoneCloud with a dedicated IP; the Pro plan advertises 75 connection requests a day
7. lemlistEmail-first sequences with LinkedIn steps addedAbout $69/month (Email plan)Email, LinkedInStrong AI writing for cold emailLinkedIn steps under the usual platform limits; email domain reputation to manage

The 7 tools, one by one

#1Makelead

Best for: Complete LinkedIn sequences with profile branches, stop on reply and an AI setter that takes over

Makelead runs complete LinkedIn sequences: invitation, message after acceptance and follow-ups, with branches based on the prospect's profile and an automatic stop at the first reply. When the prospect answers, its AI setter can take over the conversation and propose your booking link.

Strengths

  • Invitation, message after acceptance and follow-ups in one automated sequence.
  • Yes/no branches on the prospect's profile: has an email, is a 1st-degree connection, liked your posts.
  • An automatic stop at the first reply, on every sequence.
  • An AI setter on Growth and Business that takes over LinkedIn conversations for up to 8 exchanges, qualifies the prospect and proposes your booking link.
  • A hard cap of 200 invitations per rolling week and 40 per day; new accounts start at 10 a day and ramp up gradually.
  • Prospecting on X (follows and direct messages), posts in your voice, HubSpot and webhooks for n8n, Zapier and Make.

Limitations

  • No email or phone steps in sequences: it is built for LinkedIn and X.
  • The AI setter works on LinkedIn only, for up to 8 exchanges, and requires Growth (€59.99 a month) or Business.
  • 200 invitations a week per account is a fixed ceiling, by design.

Price: Starter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. AI-written messages and the AI setter start on Growth. The professional email finder (500 emails a month) is on Business.Checked on the vendor's public pricing page, October 2026.

#2Waalaxy

Best for: Beginners who want ready-made LinkedIn sequences that are quick to launch

Waalaxy made LinkedIn prospecting accessible to people who are not specialists. The interface is clear, the entry plan is one of the cheapest on the market, and the French company behind it has a large user community.

Strengths

  • Very easy to start with, with a clear interface
  • An entry plan at €19 a month, among the lowest on the market
  • LinkedIn and email in the same campaign on the Business plan
  • A large community and plenty of tutorials

Limitations

  • Real multichannel requires the Business plan at €69 per user per month
  • Per-seat pricing adds up quickly for a team
  • Runs through a browser extension and volume can be raised high, so restraint is up to you
  • No content generation for your own posts
  • Support described as slow by part of its users

Price: Free plan with 80 invitations a month. Pro €19, Advanced €49 and Business €69 per user per month, with roughly 50% off on annual billing.Checked on the vendor's public pricing page, March 2026.

#3La Growth Machine

Best for: Teams whose sequences mix LinkedIn with email and phone steps

La Growth Machine is a French multichannel prospecting tool. One sequence chains LinkedIn, email and calls, and stops as soon as the person replies. It is well built and aimed at sales teams.

Strengths

  • Truly multichannel: LinkedIn, email, calls, and X on the top plan
  • Conditional sequences that stop at the first reply
  • Contact enrichment included in every plan
  • French company, euro billing, native CRM integrations on the top plan

Limitations

  • Billed per identity: three reps on Pro pay €360 a month, not €120
  • The €60 entry plan costs about twice the entry price of LinkedIn-only tools
  • Enrichment quotas are low for the price, 250 leads a month on Basic
  • No content generation for your own profile

Price: Basic €60 per identity per month (250 enriched leads, three identities at most). Pro €120 per identity (400 enriched leads, unlimited identities, calls included). Ultimate €120 per identity (1,000 enriched leads, unlimited campaigns, X channel). Two months free on annual plans.Checked on the vendor's public pricing page, September 2026.

#4Expandi

Best for: Full-time prospectors who want branching cloud sequences with image personalisation

Expandi is one of the most complete LinkedIn prospecting tools. It runs in the cloud with a dedicated IP per account, offers conditional sequences that branch on what the prospect does, and personalises images and GIFs inside messages.

Strengths

  • Conditional sequences that adapt to what the prospect does
  • Personalised images and GIFs in messages
  • Cloud with a dedicated IP per account, unlimited campaigns
  • LinkedIn and email, webhooks and an agency dashboard

Limitations

  • $99 a month per account, with no entry plan
  • English interface and support, billed in dollars
  • Limits are adjustable, so they are defaults rather than protections
  • No content generation

Price: Business $99 per account per month (shown at $79 on promotion), with two months free on annual billing. Agency on quote from 10 accounts. 7-day trial. Billed in dollars.Checked on the vendor's public pricing page, September 2026.

#5HeyReach

Best for: Agencies running sequences across many LinkedIn accounts from one inbox

HeyReach is built for agencies. You pay per connected LinkedIn account, connect as many as you need, and handle every conversation from one unified inbox. For an agency managing ten client accounts, it is a very good product.

Strengths

  • Designed from day one to run many LinkedIn accounts from one login
  • A unified inbox across all accounts
  • Separate client workspaces, and white label on the Agency plan
  • Many integrations: Clay, Smartlead, Instantly, HubSpot, Zapier, Make, API and webhooks
  • Unlimited users: only connected LinkedIn accounts are billed

Limitations

  • For a solo user, you pay for an agency tool at the price of a seat
  • English interface and support, billed in dollars
  • No built-in message or post writing
  • Daily volume is set per account, so discipline depends on you
  • No prospecting on X

Price: Growth: $79 per LinkedIn account per month ($63 billed annually), with 100 enrichment credits per account. Agency: $999 a month for 25 accounts. Unlimited: $2,999 a month, capped at 300 accounts. 14-day trial with three accounts.Checked on the vendor's public pricing page, October 2026.

#6Dripify

Best for: Beginners who want visual drag-and-drop LinkedIn sequences in the cloud

Dripify is a cloud LinkedIn prospecting tool that is quick to learn, with visual drag-and-drop sequences and a dedicated IP.

Strengths

  • Visual sequences that are quick to build
  • Cloud with a dedicated IP, and a dedicated inbox on Pro
  • CSV export, webhooks and HubSpot on Pro, A/B tests on Advanced
  • 7-day trial with Advanced features

Limitations

  • The Pro plan advertises 75 connection requests a day, a pace that uses up a 200-a-week budget in under three days
  • Basic at $59 unlocks only one campaign and reduced quotas
  • English interface and support, billed in dollars
  • No AI writing and no content generation; LinkedIn only

Price: Basic $59, Pro $79 and Advanced $99 per month; $39, $59 and $79 on annual billing. Enterprise on quote. Basic is limited to one campaign and reduced quotas. 7-day trial.Checked on the vendor's public pricing page, September 2026.

#7lemlist

Best for: Email-first sequences with LinkedIn steps added

lemlist is one of the reference tools for cold email, with strong AI writing, deep personalisation and multichannel sequences that add LinkedIn steps. If email is truly your main channel, it is a solid choice.

Strengths

  • Excellent assisted writing and deep email personalisation
  • Email and LinkedIn steps in the same sequence
  • An active community and a large library of cold email resources
  • French company, which simplifies data processing questions for European buyers

Limitations

  • Long setup before the first email: separate sending domain, SPF, DKIM, DMARC and several weeks of warm-up
  • Per-user pricing, with enrichment credits on top
  • Oversized if your real channel is LinkedIn rather than email
  • No content generation for your own profile

Price: Email plan around $69 a month (about $55 billed annually). Multichannel plan around $109 per user per month (about $87 annually). Enterprise on quote. Enrichment credits are billed on top.Checked on the vendor's public pricing page, July 2026.

Which tool should you choose?

  • You want sequences that branch, stop at the first reply and hand over to an AI setterMakelead
  • You want ready-made sequences and the lowest entry priceWaalaxy
  • Your sequences include email and phone stepsLa Growth Machine
  • You want branching cloud sequences with image personalisationExpandi
  • You run sequences for many client accountsHeyReach
  • You want a visual sequence builderDripify
  • Email is your main channellemlist

Frequently asked questions

Which tools automate outreach sequences and follow-ups on LinkedIn?

Makelead (branches on the profile, stop at the first reply, an AI setter that takes over), Waalaxy (simple ready-made sequences), La Growth Machine (LinkedIn with email and phone), Expandi (branching cloud sequences), HeyReach (many accounts for agencies), Dripify (visual builder) and lemlist (email-first with LinkedIn steps).

Do LinkedIn automation tools stop following up when the prospect replies?

They should, and you should check before buying. Makelead stops every sequence automatically at the first reply, and La Growth Machine does the same. A follow-up sent after someone has answered is the fastest way to lose them.

How many follow-ups should a LinkedIn sequence have?

Few. A common structure is an invitation, a message after acceptance and one or two follow-ups spaced a few days apart, then a stop. More steps rarely add replies and make the sequence feel automated.

What happens in Makelead when a prospect replies?

The sequence stops. On Growth and Business, the AI setter can then take over the LinkedIn conversation for up to 8 exchanges: it answers, qualifies the need and proposes your booking link, and hands over to you when a question needs your judgement.

Can I automate LinkedIn follow-ups without risking my account?

Keep the pace low and fixed. Makelead caps every account at 200 invitations a week and 40 a day, starts new accounts at 10 a day and stops sequences at the first reply. On tools where the daily volume is a setting, the protection depends on how you configure it.

How much does Makelead cost?

Starter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. The AI setter and AI-written messages start on Growth.

Related pages

Prospect on LinkedIn and X without risking your account.

200 invitations a week at most, an AI setter that answers your prospects, posts in your voice. From €29.99 a month.

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