Makelead vs lemlist: which one should you choose in 2026?

Last updated: October 2026

The short answer

lemlist is built around cold email, with LinkedIn steps alongside; Makelead is built around LinkedIn and X. If email is your main channel, lemlist is the stronger choice, but it needs a sending domain, DNS records and weeks of warm-up before the first email. If your buyers are on LinkedIn, Makelead starts on day one from your own account, with a fixed cap of 200 invitations a week, an AI setter for replies and posts in your voice, from €29.99 a month against about $69 for lemlist.

Makelead vs lemlist at a glance

Makelead is our product. Every claim about it can be checked on our pricing page and in the product. Competitor prices come from their public pricing pages, with the month we checked them; their strengths are listed as fully as their limits, because a comparison that hides them is useless to you.

Makeleadlemlist
Best forProspecting from your own LinkedIn account without putting it at risk, with X and content in the same toolTeams whose main channel is cold email, with LinkedIn steps alongside
Starting priceFrom €29.99/monthAbout $69/month (Email plan)
Pricing detailStarter €29.99, Growth €59.99 and Business €99.99 per month, with 30% off on annual billing. AI-written messages and the AI setter start on Growth. Checked October 2026.Email plan around $69 a month (about $55 billed annually). Multichannel plan around $109 per user per month (about $87 annually). Enterprise on quote. Enrichment credits are billed on top. Checked July 2026.
ChannelsLinkedIn, XEmail, LinkedIn
AIPersonalised AI messages and an AI setter that answers replies (Growth and Business); LinkedIn and X posts in your voiceStrong AI writing for cold email
Account safetyFixed cap of 200 invitations a week and 40 a day that no setting can raise; a new account starts at 10 a dayLinkedIn steps under the usual platform limits; email domain reputation to manage
Content for your own profileYes: LinkedIn and X posts written in your voice and scheduledNo content generation for your own profile

Choose Makelead if

  • Your buyers answer on LinkedIn or X more than by email
  • You want to start today, without a sending domain, DNS records or warm-up
  • You want posts in your voice and an AI setter in the same tool

Choose lemlist if

  • Cold email is your main channel and you send at volume
  • You want deep email personalisation and a large library of cold email resources
  • You already manage sending domains and deliverability

Strengths and limitations

Makelead

Makelead is a LinkedIn and X prospecting tool built around one constraint: a cap of 200 invitations a week per account that you cannot raise. It imports prospects from LinkedIn search, the people who liked or commented on a post (yours or someone else's), CSV import; on X, search and the people who replied to a post, runs sequences that stop at the first reply, and writes your posts in your voice.

Strengths

  • A hard cap of 200 invitations per week and 40 per day; a new account starts at 10 a day and ramps up.
  • Sequences with yes or no branches that stop automatically at the first reply.
  • An AI setter that answers the prospects who reply, qualifies the need and proposes your booking link (Growth and Business).
  • LinkedIn and X prospecting and posts in the same tool, from €29.99 a month.
  • An MCP server for ChatGPT and Claude, HubSpot, and webhooks for n8n, Zapier and Make. Data hosted in the EU.

Limitations

  • Volume is capped by design: 200 invitations a week is too low for anyone who wants thousands from one profile.
  • AI messages and the AI setter require Growth (€59.99 a month) or above.
  • No cold email sequencer; professional email finding is on Business only, 500 a month.

lemlist

lemlist is one of the reference tools for cold email, with strong AI writing, deep personalisation and multichannel sequences that add LinkedIn steps. If email is truly your main channel, it is a solid choice.

Strengths

  • Excellent assisted writing and deep email personalisation
  • Email and LinkedIn steps in the same sequence
  • An active community and a large library of cold email resources
  • French company, which simplifies data processing questions for European buyers

Limitations

  • Long setup before the first email: separate sending domain, SPF, DKIM, DMARC and several weeks of warm-up
  • Per-user pricing, with enrichment credits on top
  • Oversized if your real channel is LinkedIn rather than email
  • No content generation for your own profile

Frequently asked questions

Is Makelead a lemlist alternative?

For LinkedIn and X prospecting, yes. For high-volume cold email, no: Makelead has no email sequencer. On the Business plan it finds professional email addresses, 500 a month.

Which one costs less?

Makelead starts at €29.99 a month. lemlist's Email plan is about $69 a month and its Multichannel plan about $109 per user per month, with enrichment credits billed on top (checked July 2026).

Do I need to warm up anything with Makelead?

No domain or inbox warm-up, since Makelead works from your LinkedIn and X accounts. A newly connected LinkedIn account starts at 10 invitations a day and ramps up gradually to 40.

Does lemlist write LinkedIn posts?

No. lemlist writes outreach messages, not posts for your own profile. Makelead writes and schedules LinkedIn and X posts in your voice.

Other comparisons

Prospect on LinkedIn and X without risking your account.

200 invitations a week at most, an AI setter that answers your prospects, posts in your voice. From €29.99 a month.

Get started with Makelead