LinkedIn prospecting sequence
The four messages, from the invitation note to the last follow up. Ready to copy.
Leave empty to keep a {first name} placeholder.
One specific detail: a post, a role, company news.
Bonjour {prénom}, je vous contacte parce que {la raison concrète du contact}. Je suis {ton métier}, on travaille sur des sujets proches. Au plaisir d'échanger.
159 / 200 characters
Merci d'avoir accepté {prénom}. Je travaille avec des personnes qui butent souvent sur {le problème que tu résous}. Quand ça se débloque, {le résultat concret}. Est-ce que c'est un sujet chez vous en ce moment, ou pas du tout ?
{prénom}, je reviens vers vous rapidement. Si ce n'est pas un sujet chez vous, vous pouvez me le dire franchement, je n'insisterai pas. Si ça l'est, je vous envoie en deux lignes comment on s'y prend, sans rendez-vous. Qu'est-ce qui vous arrange ?
{prénom}, dernier message de ma part sur ce sujet, promis. Je garde votre profil en tête. Si le sujet redevient une priorité dans les prochains mois, un message suffit et on en reparle à ce moment là. Bonne continuation.
The sequence stops at three messages after the acceptance. Beyond that you no longer get meetings.
A single message gets lost. A sequence of three messages spread over two weeks covers busy weeks and short holidays, and most replies land on the second or third contact.
Nothing is sent anywhere, everything is built in your browser.
How it works
- 1Describe your target, your offer and the problem you solve.
- 2Pick the tone and whether you address people formally.
- 3Copy the four messages one by one, or all at once.
- 4Adjust the day two message for each segment: that is the one that gets replies.
Frequently asked questions
How many messages should a LinkedIn sequence have?
Three after the acceptance, spread over two weeks. Beyond that you no longer get meetings, you get blocks. The invitation note itself does not count as a message: it is 200 characters at most and should give a reason to connect, not an offer.
How long should you wait after someone accepts?
Two days, not the same minute. An invitation accepted and followed instantly by a message reads as an automation, and people notice.
Should you personalise the invitation note?
One concrete mention is enough: a post, a role, company news. If your note could be sent as is to five hundred people, it will be read that way. Many accounts do better with no note at all when their profile is clear.
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