LinkedIn headline generator and examples
Your job, your audience, your result: six proven headline formulas, measured against the 220-character limit, plus 40 examples by job below. Free, no signup.
Fill in at least your job and your audience: the headlines appear here.
Why the headline matters more than the About section
In short: a good LinkedIn headline says who you help, with what result, and why you are credible, in 220 characters at most, with the key words in the first 60. Example: “I help B2B SaaS brands turn their launches into videos people share | 40+ launches”.
Your headline follows you everywhere: next to your name in the feed, in comments, in search results, in the invitation screen. Most people who see it will never open your profile. It is not a job label, it is the one line of advertising you get on the whole platform.
A headline that works says three things: who you serve, what changes for them, and why you are credible. “CEO at Acme” says none of the three. The formulas below force the right order, and the counter keeps you inside the 220-character limit, with a marker at 60 characters, because that is all the feed shows next to your name.
How it works
- 1Fill in your job, your audience and the result you bring. The proof line is optional but powerful: a number beats an adjective.
- 2Read the six generated headlines: each follows a different proven structure.
- 3Copy the one that fits, and check that its first 60 characters stand on their own.
What your LinkedIn headline should contain
The headline is the line right under your name. LinkedIn fills it by default with your current job and company, which gives “Account manager at Company X”. It is accurate, but it says neither who you are useful to nor why anyone should contact you. And that headline follows you everywhere: in the feed next to your posts, under your comments, in search results and on every invitation you send.
A headline that works for you combines three elements, in this order:
- Your job, in the words your audience types into search. “React developer”, not “code craftsman”.
- Who you help and the result they get. That is what sets you apart from hundreds of profiles with the same title.
- One proof. A number of projects, a rare specialty, a known client, years of experience. One is enough.
The “|” separator is the easiest to read between these blocks. Avoid lists of five jobs separated by bars: a headline that tries to say everything ends up saying nothing.
40 LinkedIn headline examples by job
These examples follow the formulas of the tool. Pick the one closest to your situation and replace the job, the audience and the numbers with your own: they show the structure, they are not meant to be copied as is.
Sales and business development
- B2B SaaS business developer | I open strategic accounts in manufacturing
- Account executive | Cybersecurity solutions for mid-market companies
- I help SMBs close their first enterprise deals | 12 years in complex sales
- Key account manager | Growing consumer brands in retail
- Head of sales | Logistics and supply chain enterprise accounts
Marketing and communications
- Growth marketer | I help B2B startups fill their pipeline without ads
- Digital marketing lead | SEO, content and acquisition for e-commerce
- Content manager | I write the content that brings your clients from LinkedIn
- Product marketing manager | SaaS launches, from positioning to revenue
- Communications officer | Press relations and social media for cultural venues
Developers and tech
- React and Node developer | I help SaaS startups ship faster
- Freelance full stack developer | Custom web apps for small businesses
- Fractional CTO | Helping non-technical founders build their product
- DevOps engineer | Reliable cloud infrastructure, controlled costs
- Data engineer | Reliable data pipelines for finance teams
- Cybersecurity consultant | Audits and compliance for SMBs
Design and creative
- Freelance graphic designer | Brand identity for cosmetics brands
- UX/UI designer | I make B2B software easy to use
- Motion designer | Launch videos for SaaS brands | 40+ projects shipped
- Product photographer | E-commerce packshots, London studio
- Video editor | I turn your podcasts into short clips for social media
Consultants, coaches and trainers
- Strategy consultant | I help SMB leaders set their priorities
- Career coach | Career changes and first-time managers
- Excel and Power BI trainer | Self-sufficient teams in two days
- Sales coach | I teach freelancers to sell without pushing
HR and recruiting
- Talent acquisition manager | Hiring tomorrow's tech talent | We're hiring
- Recruiter | Sales and engineering profiles in Greater London
- Head of People | Organizational change and employee wellbeing
- Executive search | CFOs and interim finance leaders
- Employer brand lead | Attracting talent that stays
Founders and business owners
- Founder at Companyname | We help restaurants cut food waste
- CEO | Scheduling software for clinics | We're hiring
- Web agency owner | 15 people serving small businesses
- Co-founder | Refurbished office furniture for businesses
- Fractional CFO | Cash flow, fundraising and reporting for SMBs
Students and job seekers
- Business school student | Looking for a sales internship
- Data science master's student | 6-month internship from February
- Digital project manager | E-commerce, 6 years | Open to a full-time role
- Former teacher moving into UX design | Portfolio in the link
- Experienced accountant | Available now | Greater Manchester
A complete LinkedIn profile example
Many people look for a whole profile example rather than a headline alone. Here is the outline, using a freelance graphic designer. Each block reinforces the previous one instead of repeating it.
- Photo: sharp face, tight framing, plain background.
- Banner: “Brand identity for cosmetics brands” and a contact address, to the right of the photo.
- Headline: “Freelance graphic designer | Brand identity for cosmetics brands | 30 brands supported”.
- About: an opening sentence about the client's problem, three concrete achievements, how you work and an invitation to get in touch.
- Featured: two or three projects as images, with the result obtained.
- Experience: each assignment described by what it changed for the client, not by a list of tasks.
For the About section, the LinkedIn summary generator assembles these blocks from four answers. For the banner, the LinkedIn banner tool exports it at the right size. And for an outside view of the whole profile, the LinkedIn profile audit scores each section.
Mistakes that weaken a headline
- The job title alone. “Consultant” says neither in what nor for whom.
- A slogan with no job. “Passionate about people and innovation” will never show up in a search.
- Keywords in a heap. A string of skills with no sentence reads like a form.
- The key part at the end. If your first 60 characters do not say what you do, most people will never know.
- “Open to work” as the only information. Also say which role you want, or recruiters cannot place you.
How to change your LinkedIn headline
On desktop, open your profile and click the pencil icon of the intro section, under your photo. The Headline field sits right after your name. In the app, the path is the same from your profile. Paste your new headline, check the counter, then save. The change shows immediately on your posts and comments, including older ones.
A good headline also raises the acceptance rate of your invitations: it is the first thing the person you invite reads. Check its length against the other profile fields with the LinkedIn character counter.
Frequently asked questions
How long can a LinkedIn headline be?
220 characters. But the feed only shows about the first 60 next to your name, so the essential words go first.
What makes a good LinkedIn headline?
Who you serve, what changes for them, why you are credible. In that order, with a number as proof when you have one.
Should I put keywords in my headline?
Yes: recruiter and prospect searches match on the headline. Name your job and your field explicitly, not just a slogan.
Can I put an emoji in my LinkedIn headline?
Yes, the field accepts them. Place it after your keywords rather than first: nobody searches for an emoji, and the start of the headline is the only part shown everywhere.
What headline should I use if I am looking for a job?
Name the job you want and your strongest skill, then say you are available: “Digital project manager | E-commerce, 6 years | Open to a full-time role in Lyon”. Recruiters search by job title.
Is the tool free?
Yes, no signup. Everything runs in your browser, nothing is sent anywhere.